Examples of Las Vegas digital signage to be shown off on tour
Attendees of the upcoming Digital Signage Expo in Las Vegas, Nevada, USA will be taken on a four-hour tour prior to the conference in order to study some of the examples of electronic screens that have been deployed in the city.
The coach trip will allow visitors to view the digital signage that has been installed at locations such as the $11 billion (£6.7 billion) city centre and Hard Rock Cafe.
Digital signage may be used in the casino capital of the world to direct gambling groups to private tables or give guests information on local amenities.
Chris Gibbs, president of ExpoNation which organises the conference, said: "The tour will give attendees a unique behind the scenes view of some of the newest technology at work [and] they will be able to see first-hand their powerful impact in the business environment."
The Digital Signage Expo begins on February 23rd and will be the biggest digital conference ever held, according to Digital Signage Today magazine.
